Just a week left before the official launch of Windows 7 on October 22nd, but it seems like Apple is not going to sit quietly and watch the launch party of Windows 7. If the report from the Business Week is to be believed, Apple is planing to blast off ads to counter the release of Windows 7 by showcasing its flaws and tempting people to choose Mac. PC users are waiting eagerly for Windows 7 as they want to get rid of their eight year old ancient Windows XP (only 20% of PC users are using horrendous Vista). How are these ads going to lure PC users?
- Macs are least prone to viruses than Windows.
- Macs are easy to connect with widespread iPhones and iPods
- About 80% of PC users are still using Windows XP and upgrading from XP to Windows 7 is a arduous and punishing task.
Apple’s senior VP Phil Schiller gives an ironical statement in an interview (Apple fanboy can call it far-seeing)
“That’s Apple—calm, cool, and confident that the tech world is marching in its direction. We’ve been through these transitions before, and no matter how you look at it—it’s still Windows. When all is said and done, the Mac picks up share a bit at a time.”
I am waiting for Chrome OS to heat up the OS war.
Follow-Up
News Source
Business Week: Can Apple Spoil Microsoft’s Party by Peter Burrows
Neutral
AppleInsider: Apple plans Mac marketing blitz around Windows 7 launch by Katie Marshal
MacRumors.com: Apple to Begin Advertising Push Targeting Windows 7 Launch? by Eric Slivka
ComputerWorld: Apple Uses Sales, Marketing Tactics To Lessen Windows 7 by Jacqueline Emigh
DailyTech: Apple Ready to Counter Windows 7 Launch with New “Get a Mac” Commercials by Jason Mick
It’s not going to work…
ChannelWeb: Apple Will Feel The Pain From Windows 7 Launch by Steven Burke
Image Credit: eHow









October 16th, 2009 at 4:23 pm
[...] viaWindows 7 Vs Mac – Apple Has Plans To Spoil Windows 7 Party? | TechDusts. [...]
October 16th, 2009 at 6:32 pm
GReader: Windows 7 Vs Mac – Apple Has Plans To Spoil Windows 7 Party? http://bit.ly/Hl0uu
October 24th, 2009 at 3:25 pm
Windows 7 Vs Mac – Apple Has Plans To Spoil Windows 7 Party? http://om.ly/RlxN
October 24th, 2009 at 8:25 pm
Windows 7 Vs Mac – Apple Has Plans To Spoil Windows 7 Party? http://om.ly/RlxK
November 4th, 2009 at 1:37 am
[...] before the launch of Windows 7, we wrote about “Windows 7 Vs Mac”. We said that time “Apple is planning to blast off [Video] ads to counter the release of [...]