Yesterday Verizon launched a commercial against iPhone. The commercial promotes a new Verizon phone called DROID that will be powered by Android and manufactured by Motorola. It highlights all the features an iPhone doesn’t have and then ends up saying “Everything iDon’t …. DROID does”. Now what is seriously silly about this ad is “iDon’t have a real keyboard” i.e. iPhone doesn’t have a keyboard. It is so annoying that 50% of the space is occupied by buttons who were invented way back when we had mechanical typing devices like the type writer. For type writer it worked well because the buttons were mechanically connected to the type bars. A whole lot of devices lined up Apple Tablet, MS Courier, CrunchPad, Eee Reader… are all touch only and that is the way it should be, because we are slowly but steadily moving towards a touch-only world. Having a commercial and promoting an almost dying technology that is the most uncreative aspect in gadgets today is nothing if not tragic. Human beings don’t like change so it is obvious that many won’t agree with me here. They still love that keypad and don’t want to switch over to touch. Touch will become main stream just like the mouse or the GUI.
Follow-Up
Silicon Alley Insider : Sorry, Verizon, No Physical Keyboard On The iPhone Isn’t That Big Of A Deal by Jay Yarow
The iPhone Blog: Verizon Attack Ads — Claim iPhone iDoesn’t do What Android 2.0 Droid Does by Rene Ritchie
Neutral :
engadget : Verizon’s anti-iPhone gets its first commercial: ‘Droid Does’ (update) by Darren Murph
TechCrunch: Verizon Launches Direct Attack Against The iPhone With Ads For The Motorola Droid by Jason Kincaid
Thumbs Up (to Verizon) :
TechCrunch: Verizon Droid Is The Real Deal by Michael Arrington









October 19th, 2009 at 6:29 pm
Verizon’s Commercial Against iPhone – Promoting Untouchability! http://bit.ly/4qHhwS
October 20th, 2009 at 12:29 am
[...] have created Droid, which is being seen as the iPhone killer (may be because of the hype created by iDon’t ads). BGR had its hands on forthcoming Droid (with series of photo), which is expected to be released [...]
October 20th, 2009 at 1:47 am
Verizon to introduce Droid, against iPhone: http://bit.ly/2Wr0Xu
October 28th, 2009 at 2:06 am
[...] week Verizon and Motorola started an aggresive campaign against iPhone by releasing a teaser “iDon’t ads” and trying to prove that Droid is going to be [...]