News Corp. To Block Google. [Yawn...] Good News For Other Online Publishers
Rupert Murdoch, founder of News Corp. ,one of the largest media empire in the world has said in an interview with the Sky News Australia that they are planning to block Google from accessing its content. News Corp. owns newspapers as influential as The Wall Street Journal, New York Post etc to social network site Myspace.
Rupert said in the interview [video attached]
“The people who simply just pick up everything and run with it — steal our stories, we say they steal our stories — they just take them”
“That’s Google, that’s Microsoft, that’s Ask.com, a whole lot of people..…They shouldn’t have had it free all the time, and I think we’ve been asleep.”
On asked why News Corp. doesn’t. ban Google from accessing its content (simple : add the URL in robot.txt file of the website) he said
“I think we will…But that’s when we start charging.”
This is not the first time News Corp. has shown its dislike for news aggregators like Google for showing its content. Earlier it blamed the search engine for making money out of its content.
I seriously doubt that this will ever work in favor of News Corp. In world where the blogosphere is all set to over throw print media, online content of the so called media houses are their only Saviour. Making their sites invisible to Google and other search engines would make it even worse. Agreed newspapers like WSJ have a very loyal readership, but how long will this last? How many readers would be ready to pay to read content online if they are getting somewhat similar content for free? Note : I am talking about the majority and not the loyalist.
With the advent of Web 2.0, news echoes at a lightning speed. Casual readers rarely care who breaks the news as long as they get to read the whole story somewhere. It is always good to read a firsthand account but again if you need to pay for it… many of us will trade off to the cheaper options (and I am leaving aside those who don’t even bother to read more than 140 characters now). The rise of aggregators like The Huffington Post is a clear example of what I mean.
I see a huge opportunity here. If News Corp. goes ahead with its plan then a part of its traffic might get divided amongst rest of online publishers. Online Publishers [MINUS News Corp. sites might see a surge in their traffic!
News Source : Sky News: News Corp Sites ‘To Be Removed From Google’ by Adom Arnold
CNET News: Google may lose WSJ, other News Corp. Sites by Greg Sandoval
mUmBRELLA : Murdoch: We'll probably remove our sites from Google's index
Mashable!: Rupert Murdoch Plans To Hide His Sites From Google, The World Yawns by Stan Schroeder
THE INQUISTER : Google to Newspapers: learn how to use Robots.txt by Duncan Riley