Think different

Apple has found way to make you watch compulsory ads, which you can’t skip even if you want to. In a recent patent filled by Apple in the United States reveals of a technology that will give out commercials, which will freeze the system and force the consumer to watch or listen to the ad (View Patent here). This is not all, there is more to it. The technology will also require users to prove that they have in fact watched the ad by answering questions related to adverts or by pressing certain combination of buttons in order to resume what they were doing before. Imagine a situation when you are listening to your favorite Nirvana number on iPod or iPhone while traveling, suddenly the visual ad pops up and start playing around and you have no option but to listen to the ad. Why Apple is doing this? This technology will help in reducing the cost of Apple products by sizable amount and thereby increasing their market share in all their product-line. Who will not buy iPhone at a cost of Nokia N97?

Why this patent is unique apart from the technology? It has Steve Jobs as the first of the five people named on the patent application something which happened only four times in the past 30 patent applications from Apple. That is why there is a high probability of this technology hitting the market. Of-course consumers will be given a choice to buy devices with ads at a reduced price or device without ads at the actual price. There is no doubt that this technology will provide bad user experience at the cost of reduced price. This is what Apple call “Think different”?

Let us know what are your views on this technology and you mind buying Apple products (of course low-priced) embedded with “force ads”.  For knowing more on Apple upcoming products, you should consider subscribing to our RSS feeds or Email Newsletter.

Via Telegraph

Image Credits: MacUser